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“I do not own stock in any of the companies I cover,” Isaac, who wrote the book on Uber’s rise and fall, states. The journalistic-ethics section appears to be a key part, in which staffers lay out how the paper’s ethics policy specifically applies to their beat. The enhanced bio contains four sections: what I cover, my background, journalistic ethics, and contact me. Among those sporting the updated page is fashion director and chief fashion critic Vanessa Friedman veteran tech reporter Mike Isaac science and global health reporter Apoorva Mandavilli tech columnist Kevin Roose and economy reporter Jeanna Smialek. The idea behind the “enhanced bios,” as they are being called, is to put more of a face and a name to reporters, so as to foster greater trust with readers and, as more news elsewhere is written by generative AI, emphasize the paper’s human-led reporting. The mandate has since expanded to multiple desks, I’m told.

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In these moments, bios can play an important role in assuring readers that we are fair-minded, committed to a high standard of integrity, and free from conflicts of interest,” the email states, adding: “Bio pages also rank highly in Google.” “Readers tend to seek out information about a reporter in moments of doubt or agitation: when they encounter a viewpoint they dislike in our reporting, or they perceive inaccuracy or bias. “The masthead feels it’s especially important to highlight the human aspect of our work as misinformation and generative AI proliferates.” “We want to get moving quickly on this,” the internal email, reviewed by Vanity Fair, states. In August, staff on the Business desk of The New York Times got an email from the Trust team, alerting them that they would be rolling out new reporter bios and asking them to submit a new author page for themselves.

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